A BATH WITHOUT A PLUG

Ever known what its like to turn the taps on in the bath and leave without checking the plug is in?

According to Michelle Moore, “Not following up with your prospects is the same as filling up your bathtub without first putting the plug in the drain.”

You are in business to make sales, right? Sales leads to profit. If you don’t have the leads coming in, you can’t expect profit.

But what’s the point of having all the leads coming in (water coming out the tap) if you aren’t following them up (putting the plug in)

In the words of Bernand Kelvin Clive “Either you follow-up or you fold up”

Studies have also shown that most people buy after the 8^th contact point. So follow up, follow up, follow up.

Try making your follow up’s personal. Actually pick up the phone and call them. Don’t hide behind a email.

Even if they aren’t interested in your proposal, take the opportunity to ask how business is going for them. Take the time to build a relationship that if the chance did arise in the future that they need a product you supply, chances are they will call you first.

Business is relationships.

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